by ZacG | Oct 29, 2025 | Uncategorized
For any home service business, whether it's plumbing, HVAC, electrical, or roofing, the phone is the lifeline. Answering it promptly and professionally isn't just a task; it's how you book jobs, build trust, and secure your revenue stream. But managing a...
by ZacG | Oct 28, 2025 | Uncategorized
In the home service world, a business lead is simply a potential customer who’s shown some interest in what you do. This isn't just a name pulled from a hat; it's someone who has actively raised their hand, signaling they might need your expertise. Think of it...
by ZacG | Oct 27, 2025 | Uncategorized
What if you only had to pay your sales team when they brought you a genuinely interested customer, instead of paying for all the hours they spent digging for prospects? That’s the simple, powerful idea behind Pay Per Lead (PPL). It's a performance-based approach...
by ZacG | Oct 26, 2025 | Uncategorized
Cost Per Lead, or CPL, is a straightforward metric that tells you exactly how much you're spending to get one new potential customer from your marketing. Think of it as the price tag on a "digital handshake"—the moment a prospect raises their hand and...
by ZacG | Oct 25, 2025 | Uncategorized
At its core, measuring marketing ROI comes down to a straightforward formula: take the net profit from your campaign, divide it by the total marketing cost, and then multiply that number by 100. It's the calculation that turns a list of marketing expenses into a...
