by ZacG | Oct 24, 2025 | Uncategorized
At its core, the simplest way to figure out Customer Lifetime Value is with this formula: CLV = Customer Value × Average Customer Lifespan. This gives you a clear picture of the total revenue you can realistically expect from a single customer over the entire time...
by ZacG | Oct 23, 2025 | Uncategorized
So, what is customer relationship management, really? At its heart, CRM is a strategy—a way of thinking about how you manage every single interaction with your customers and potential leads. Instead of juggling scattered spreadsheets, sticky notes, and half-remembered...
by ZacG | Oct 22, 2025 | Uncategorized
Improving customer satisfaction is really about nailing every single interaction, from the moment a potential customer calls you to the follow-up after the job is done. It’s a full-circle approach that involves giving your technicians the right tools, creating smart...
by ZacG | Oct 21, 2025 | Uncategorized
On the surface, calculating your cost per acquisition (CPA) seems straightforward: divide your total campaign cost by the number of new customers acquired. But if you're only looking at your ad spend, you're getting a dangerously incomplete picture of your...
by ZacG | Oct 20, 2025 | Uncategorized
In the hyper-competitive home services market, relying on the same old growth strategies is a recipe for stagnation. From plumbing and HVAC to electrical and landscaping, homeowners are more discerning than ever, and a passive approach to finding new business simply...
